Insights

Comparison methodology notes

Short, dated notes on how AI answer engines assemble and compare the story of a brand across its own locations. Each one works through one question about what makes a comparison fair, deterministic, and reproducible. Comparison is built on the same AIOTruth evaluation each location receives. When a note surfaces a gap that needs real work, the next step is Digilu.

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Notes explain the method. The comparison shows you the result for your own locations, in about two minutes.

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